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Review: Seth Godin’s TRIBES as Co-Creative Model


Review: Tribes: We Need You to Lead Us, by Seth Godin

Tribes book

The term “tribes” has become ubiquitous in social media and community-building, so the book is a must-read for anyone interested in building engaged social media communities. However, communication scholars can approach the book through the lenses of social constructionism and leadership theory and gain insights in the new community models emerging from “new media.”

And for those who read the book in 2008, it’s worth reviewing in light of the tremendous embrace of social media globally since the book first appeared. In my review I discuss Godin’s idea of “tribes” as an example of leaders using communication for a co-creative process. I also explore how Tribes holds up nearly six years after it’s publication.

I ask you to consider: where do you find your tribes? And which tribe(s) do you lead?

Get your own copy of Tribes from Amazon here.

Godin, S. (2008). Tribes: We need you to lead us. Penguin Publishing: New York, NY.



  1. wendiamm says:

    Loved your review, Angela! You are so expressive… it’s nice to see that someone else is a big “hand talker” like I am.

  2. Jenna says:

    Great review, Angela! Even though it’s decades old in tech-years, it sounds like it still maintains a high level of relevance and is worth a read.
    What an interesting note, too, that marketers and others have skewed Godin’s original intent in order to make themselves more money. As I hinted in my review, it’s easy to turn knowledge into forces of “good” or “evil.”

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