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Home » COMM 613 » Bifurcated Business: Smith and Feminist Theory for Organizations

Bifurcated Business: Smith and Feminist Theory for Organizations

For this communication “uh oh,” I created a case study based on a scenario in an organization “by women, for women.” I was not involved in the original scenario, and  I’ve changed the details, but the issues are real. I address the question: What role does gender play in a woman’s organization? How can gender be an issue if everyone in the organization is the same gender?

One big question in the industry not addressed here: do we need women’s-only business organizations at all? What do you think? Do Western women have special needs related to business?

References

Rakow, L. F., & Nastasia, D. J. (2009). On feminist theory of public relations: An example from Dorothy E. Smith. In Ø. Ihlen, B. van Ruler, & M. Fredriksson (Eds.), Public relations and social theory: Key figures and concepts (pp. 252-277). New York: Routledge.

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2 Comments

  1. […] COMM 613 Constructing Messages and Audiences – Dr. John McArthur – Spring 1, 2014 In this course, students explore the ways by which we construct and disseminate messages to a variety of audiences for a variety of purposes. Coursework covers effective tools for creating messages that advance goals, and build and engage community. Students will explore how best to analyze audiences, craft messages, design information, choose among communication media, shape user experience and evaluate success. Special attention is given to digital technology, including how to best consume, filter, create and critically analyze messages. Students also explore the implications of evolving communication channels on society, especially with regard to opportunities for conversation, engagement, advocacy and experimentation.  Blog tab: COMM 613 […]

  2. […] COMM 613: Bifurcated Business: Smith and Feminist Theory for Organizations […]

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