Digital and media literacy demonstrated by the ability to create and evaluate content on at least one digital or media platform related to a specific communication initiative and audience.
COMM 658: Strategic Connectivity Plan – Twitter strategy using Putnam’s theory of Social Capital
I look at digital and media literacy in two ways: evaluating media and creating media. In the program, we had the opportunity to evaluate digital platforms and media (Strategic Connectivity Plan; Google, Inc. as Gatekeeper) and to use the tools of digital media to create content (WordPress, Audacity, Soundcloud, YouTube, Prezi). This blog is an example of digital literacy, and there are many posts
The examples demonstrate one or both of these aspects of media literacy. Digital Dwelling Place: A Digital Literacy Project (Podcast) is the perfect example of the intersection of creating and evaluating content on a digital platform for a specific audience. This project involved the need for digital literacy in organizations as relates to online communities (digital platform) and was targeted to social media managers. The presentation involved the use of an online platform, WordPress, and digital media, a podcast (Audacity/Soundcloud). Thus, this project targeted online professionals using online tools. Similarly, in the Strategic Connectivity Plan, I developed a Twitter strategy by using Twitter for resources and connections and shared some of those results on Twitter. In all the examples cited above, the targeted audiences were organizational leaders and/or entrepreneurs, not simply academic audiences.
I entered the program with experience in blogging, video, and audio platforms. During the program I was introduced to new and exciting digital tools (Prezi, Soundcloud, Audacity) that I am now using in my professional life. Beyond learning new tools, I now have a better understanding of how to create digital content and how to evaluate media content based on the underpinnings of data (I see Social Capital EVERYWHERE now).
Favorite Digital Project: Break Out and Be Yourself: Entrepreneurs and Employee Identity (Podcast) (I did some pretty fancy sound editing here.)